1 Billion Views Per Year and Landing Clients Like Apple & Amazon

Sol Betesh is Co-Founder and CEO at ⁠Fallen Media⁠, a company creating the hottest short-form content for platforms like Instagram, TikTok, and YouTube. In 2024, Fallen's content amassed nearly 1 billion views across all platforms.

With a track record of producing viral hit shows, they’ve attracted a client list that includes Fortune 500 companies like Apple, Amazon, Warner Bros, Nike, Shopify, BMW, Meta...the list goes on.

In this episode, Sol and I discuss:

How he went from pitching brands as a 25-year-old founder to working with billion-dollar companies

The mindset of reaching out to anyone—and how cold emails changed his career

The moment he nearly lost his company and how he turned it all around...

...and so much more.

Stick around - this is not one to miss.

Sol's Commencement Speech at Drexel University

Check out some of Fallen Media's viral shows:

What's Poppin?

Street Hearts

Subway Oracle

Bite Me

(00:00) Coming up…

(02:54) Sol's background

(05:12) Getting into business early

(9:15) Running a high school business competition

(12:03) College years and internships

(16:48) Starting a business with a 15 year old

(21:29) Becoming a meme marketing agency

(25:53) Working with teenagers

(28:12) Growing the marketing agency

(33:26) Shifting into short-form content

(35:49) Creating What's Poppin—the show that blew up

(39:46) The 1 video that changed it all

(42:46) Getting his first brand deals

(44:04) Launching too many shows

(46:06) "We had 3 months to live"

(49:14) Employees start to quit

(51:17) Searching for the next viral hit

(53:23) Launching Street Hearts and partnering with brands like Westin

(56:04) Advice for ambitious young adults

(57:53) Skills everybody must learn

(1:00:05) Giving back as a young person

(1:02:44) Cold emailing the CEO of J-Crew

(1:07:07) The power of cold outreach

(1:11:13) Momentum Moment and closing thoughts

(1:13:50) Outro